Syditty Interview
Tuesday, March 10th, 2009http://www.sydittyclothing.bigcartel.com/
Tell us about how you came up with the name of your brand?
Me and my partner Dion were doing a men’s t-shirt line back in 2003 when we were freshman in college. We thought it would be a great idea if we did something for the ladies as well somewhat like a spin off of our men’s line. We wanted a name that would be catchy,a powerful word and one that we could redefine through our vision. After hours of brainstorming, we decided on Syditty. The word “saddidy” was normally used as a slang term that often described women who were arrogant, conceited, and/or self-centered. Our goal for Syditty was to erase all negative connotations previously associated with the word and have it mean something positive for women. We plan to change the way the world views, appreciates, and embraces women worldwide.
Tell us about how you came up with your logo?
One of our former designers actually came up with the logo. She was already feeling the name of our brand and our vision behind it. When she showed us the final version of logo, we really fell in love with the concept even more because it was something that was very catchy to us. In addition, we felt the logo was a logo that would stick out in the minds of our peers when they saw it.
What should your fans/customers know about your brand that they might not know?
One of the ways we feel that makes our brand special and unique from our competitors is a concept we created called “HerStory.” When women purchase our merchandise we want them to feel and look a certain way. Each design has a compelling story to go along with it. The HerStory concept will serve as daily inspiration for women and will teach integrity, courage, and strength. All of our tees include a personal “HerStory” hangtag that will be featured as a keepsake item for the customer.
What should your fans/customers know about your current line/designs that they might not know?
One of the ways we feel that makes our brand special and unique from our competitors is a concept we created called “HerStory.” When women purchase our merchandise we want them to feel and look a certain way. Each design has a compelling story to go along with it. The HerStory concept will serve as daily inspiration for women and will teach integrity, courage, and strength. All of our tees include a personal “HerStory” hangtag that will be featured as a keepsake item for the customer.
What inspired you to start your company?
What inspired me and my partners to start Syditty was simply women and just doing something that we could leave our imprint and legacy in the world. Women are our inspiration and this is our way of saying thank you and they are truly appreciated.
What inspired you to start designing?
My role isn’t exactly designing. I normally handle the marketing/promotions and the business aspect of Syditty. In terms of designing, usually my partners Justin and Dion are in charge of that. We have worked with some terrific designers in the past who have assisted in bringing the Syditty vision to life.
Do you remember when you first realized that design/fashion design would be what you did professionally?
If you would of told me when I was in high school that I would be developing a clothing line, I wouldn’t have believed it. I always respected and admired fashion but I never knew I would be involved with it. However, I enjoy and love what I do and I wouldn’t trade it in for anything. Hard work is starting to pay off with Syditty and it’s a true blessing.
What can you say that might convince someone to never buy clothes at the mall again?
If I had to try and convince someone to never buy clothes at the mall again I would tell them they should of shop on our website at www.sydittyclothing.com along with on-line retailer such as Always Urban. The benefits to shopping on-line is you can shop whenever you want to no matter what time of day. You may also catch great deals on-line as well that you might not find in the store. In addition, you also avoid long lines and some of the merchandise that is available on-line by a certain brand may not be available in a particular store. So having exclusivity with your products is great benefit as well.
Any, shout outs, plugs?
I most definitely want to give praises to God for continuing to make everything possible for myself and business partners. We have been truly blessed and fortunate to be where we are. I also want to shout-out my business partners Justin Williams and Dion Lockridge who work very hard on a daily basis. Last but not least, I want to thank everyone who has supported and purchased Syditty and all of the stores who gave us in opportunity. You are truly appreciated.
What do you like most about doing Syditty?
Well besides meeting and networking with women, I would say traveling and your peers telling you they appreciate what you do.
How long have you been in business?
We have been in business since 2003. However, once me and my partner Justin graduated from college in 2007 we really were able to devote more of our time to it.
Where do you see Syditty in five years.
I see Syditty as a huge commodity in five years. I see Syditty opening the doors to other ventures for us and allowing us to be able to live comfortably and provide for our families.
If you wasn’t involved with Syditty, what would you be doing?
Something related to sports because I truly love basketball and football.
Anything special coming up for Syditty right now.
Yes, look out for our Women’s History Month Campaign that we’re doing through our website where we are honoring different women’s organizations and influential women across the world who have made and are making history. It’s something truly that is going to be HUGE for us going forward and for everyone involved. Check it out at www.sydittyclothing.com for the month of March 2009 and beyond.
