Project Transaction Interview
http://www.project-transaction.com/
Tell us about how you came up with the name of your brand?
Project TransAction started as an art/life project dealing with independent business and bartering. To me it’s more than a business, it’s an ongoing artwork and study of how indie businesses work in the current time and economy.
Tell us about how you came up with your logo?
The fly that is used on TransAction logos is a signature that can and will be used in the near future as a tag on everything related to the project. Because we have eyes everywhere!
What should your fans/customers know about your brand that they might not know?
Project TransAction is a one-person company that strives to make eco-friendly, informed decisions about all aspects of promotion and manufacturing. We Care.
What should your fans/customers know about your current line/designs that they might not know?
All items are handmade in a minimal shop atmosphere from start to finish. I trained as a screenprinter after graduating from MassArt and am a self-taught leathercrafter. These products are all made with love and attention to detail.
What inspired you to start your company?
My artistic nature doesn’t lend itself too well to working for other people. I felt like I was giving up too much of myself and decided that I needed to call the shots. To make my life more fulfilling, I started Project TransAction.
What can you say that might convince someone to never buy clothes at the mall again?
Buying from independent artists/designers is a way to combat the big box businesses that are destroying the economy- especially in the suburbs and small towns. By buying directly from an independent artist, you are using your money (power) to support REAL people, not corporations. This makes things a little bit better for the average joe, and the more people who use their money this way, the more power we have to stay creative and autonomous.
Tags: brand battle, project transaction
